Let’s talk about your important project.
Get your content to done.
These days, marketing content can be difficult to produce with in-house resources.
Your marketing people are busy with meetings and daily tasks. Your consultants and SMEs are doing their jobs. Urgent work takes priority for everyone. And other, easier-to-do projects are, well, easier to do. As a result, important marketing assets and lead-generation pieces are stuck between idea and action.
Case studies, ebooks, longform blogs and web content are especially challenging for today’s shorthanded marketing teams.
Leverage exceptional expertise and experience.
Today it seems that every organization – large, medium and small – in every segment of technology is looking for marketing content creators.
What if, instead of finding, hiring and training someone, you utilized a knowledgeable, proven and reliable outside resource that could quickly develop and deliver the assets you need?
Our work
We deliver content services for IT solutions, software, business consulting and technology companies – organizations that provide software solutions and business consulting services in a wide range of industries.
Our expertise
Our services leverage the experience of Tim Green, a content creator with 20 years in IT services marketing and content marketing, and 40 years in B2B marketing and copywriting. Learn more about Tim and his experience.
Our job
We create content that turns contacts into clients, supports informed customer choices, and helps move prospects through the sales journey. We make your job easier. And, most important, we get your projects done.
58% of B2B marketing teams lack the capabilities to execute their marketing strategy.
(Gartner)
Outsource the key projects lingering on your to-do list.
Case studies
SHOWCASE EXPERIENCE AND SUCCESSFUL OUTCOMES
Give your prospects (and partners) the information and confidence they need to choose your company. Show that your solutions are effective. Prove that your teams deliver tangible results and improved performance. Demonstrate that your people know a specific industry and, most important, that they understand its unique challenges and pain points.
CLICK IMAGES TO view SAMPLES >>>
Ebooks, whitepapers and special reports
HIGHLIGHT EXPERTISE AND USE CONTENT TO DRIVE LEADS
Demonstrate your organization’s in-depth knowledge of key topics, technologies and trends. Showcase your team’s intelligence and vision. Give your sales team another tool – and another reason to interact with prospect. Generate high-quality leads with high-value marketing assets that offer important knowledge, critical insight, and useful and usable information.
<<< CLICK IMAGES TO view SAMPLES
Blog content
BOOST SEARCH AND SUPERCHARGE SOCIAL MEDIA
Provide high-quality content that offers your prospects critical knowledge and insight. Improve your search engine metrics and bring prospects to your website. Establish your team members as industry experts. Create content you can feature on social media, repurpose easily and expand/enhance in longer formats.
CLICK IMAGES TO view SAMPLES >>>
Web content
COMMUNICATE VALUE AND KEY MESSAGING CLEARLY
Update your website to reposition your company and reflect changes in your offerings, organization and marketplace. Bring in a fresh perspective. Discover new and better ways to describe your organization, services and value. Revise your content to better leverage keywords and improve search results.
CLICK IMAGES TO view SAMPLES >>>
In-house resources are struggling to create enough content to achieve expected performance.
Marketing Dive
What our clients, colleagues and partners say.
Partner-smart, quality-focused and strategic
Tim does an awesome job at understanding what a team needs to support outbound marketing and sales-cycle efforts, and has great experience in partner channel GTM. He crafts high-quality assets to support strategic initiatives and to showcase customer stories and value.
Brita G., Partner Sales Manager, ForeFront (NEORIS)
Skillful and professional
I want to note how well-polished these assets are. There’s a level of professionalism that is not evident with other [software + services organizations]. I’m looking forward to working with you on future ideas!
Senior Manager
Partner Sales
Salesforce
Reliable and curious
I have relied on Tim’s writing expertise on numerous projects. He quickly learns the scope of the project and writes like he has known the product or service for years.
Thomas M.
Creative Director
Multiple organizations
Expert and capable
Tim [has] a deep understanding of marketing in the technology space. His ability to work successfully with disparate groups of people on multiple projects at the same time is a tribute to his skill and focus.
Andrew W.
Senior Marketing Director
SAP
Intelligent, curious and an exceptional editor
Tim brings good ideas and good energy to every project. He’s great at working with subject matter experts. He asks intelligent questions and is able to understand – and then explain – complex technologies and their value. What’s more, he’s able to take copy written by (non-writer) experts and make it amazing.
Peter P., Senior Project Manager, Knights of Columbus
14% of B2B marketers identify creating lead-generating content as one of their biggest challenges.
HubSpot
About us.
17 Tricks is (mostly) Tim Green, a content creator with 20 years of experience in information technology marketing, content marketing and copywriting, and 40 years of experience in B2B marketing and marketing communications.
Tim understands IT services, software and technology marketing. He’s worked in the IT marketspace since 2004 – at top-tier IT consulting firms and software companies. He’s promoted advanced solutions to C-level targets. He’s created marketing communications around complex technologies. And he’s consistently delivered high-performing, lead-generating content.
Tim knows B2B marketing and marketing communications. He’s worked in the business-to-business universe for, um, quite a long time. He’s directed the marketing and content marketing programs for several organizations, and provided B2B marketing services as a contractor for a dozen others. He can manage a project – any kind of project – from start to finish. He understands messaging, positioning and personas, and how they are the keys to success. And he knows the value of metrics, planning and process.
Tim offers broad copywriting and creative capabilities. He can create compelling case studies. Develop effective sales collateral. Generate informative blogs. Write interesting web copy. Produce insightful ebooks. And more. He’s literally handled every kind of project. See his portfolio.
Tim is good at this. He knows how to write high-quality copy and create sophisticated and effective marketing assets. He’s able to create concise content that makes connections between technology, change and value. And he can explain complex concepts and capabilities in a way that makes people say “Oh!”
17 Tricks Content + Marketing 